What is header bidding?
We couldn’t start our blog with a different topic. In this post we tried to explain what is header bidding and how header bidding can help the publishers to increase the revenue on their website.
What Are RPM And CPM in Display Advertising?
To know how successful your ad campaigns have been, you must look at the revenue that has been generated through them. However, this is easier said than done. With all the confusing marketing terms and various revenue calculating models in…
Ads viewability definition and importance
Why is Ad Viewability Important? When it comes to digital advertising, specific metrics determine the success or failure of an ad campaign. One of those metrics is ad viewability. In this comprehensive guide, we will discuss core topics related to…
What is the Ads.txt? Here’s what you need to know
Ad fraud has been a problem ever since the dawn of the internet. Even though there have been drastic improvements in the way the internet works, with more and more companies coming into advertising, there has been more and more…
Understanding ad fill rate with the goal of maximising the revenue
What is Ad Fill Rate and Should You Aim For 100%? Publishers constantly strive to monetize their content and maximize their revenue streams. The key is to generate revenue from every page view or impression at the most optimal price,…
Best display ads formats
In this article, we'll explore what display ads are and delve into the best ad formats available, highlighting their demand, viewability, click-through rate (CTR), and overall performance. We will also suggest to the publishers which ads to use for the best revenue.
Google Ad Manager interstitial ads
What are interstitial ads? How to setup them on GAM? Can we setup header bidding to compete for interstitial ads? All the answers in this post.